Job Title: Social Media and Digital Marketing Executive
Department: Marketing and Sales
Detailed Work Profile
1) Content Creation:
- Develop engaging and creative content for social media platforms, including text, image, and video content.
- Coordinate with design and content teams to ensure cohesive brand messaging and visual identity.
- Adapt content to suit different platforms and audience demographics.
2) Strategy Development:
- Collaborate with the marketing team to develop social media strategies aligned with overall business objectives.
- Research audience preferences and industry trends to inform content strategies.
- Identify opportunities to expand brand presence across relevant social media platforms.
3) Community Management:
- Monitor and respond to audience comments, messages, and inquiries in a timely and professional manner.
- Foster meaningful interactions with followers to build brand loyalty and advocacy.
- Identify and engage with key influencers and brand advocates within the community.
4) Campaign Management:
- Plan and execute social media campaigns, including content calendars, scheduling, and monitoring.
- Monitor campaign performance and analyze key metrics to optimize strategies and improve ROI.
- Stay updated on social media advertising options and implement paid campaigns when appropriate.
5) Analytics and Reporting:
- Utilize social media analytics tools to track performance metrics and generate insightful reports.
- Provide regular reports and analysis on social media KPIs, audience demographics, and campaign effectiveness.
- Use data-driven insights to make recommendations for future strategy adjustments and improvements.
6) Industry Trends:
- Keep abreast of the latest trends, technologies, and best practices in social media marketing.
- Monitor competitor activity and industry developments to identify opportunities for innovation and improvement.
